Strategic
Philanthropy
Rooted in Cultural Identity
Herencia – Heritage | Cultura – Culture | Identidad – Identity | Pertenencia – Belonging | Sabiduría intergeneracional – Intergenerational wisdom | Legado – Legacy | Reciprocidad – Reciprocity | Dignidad – Dignity | Confianza – Trust | Solidaridad – Solidarity | Equidad – Equity | Justicia – Justice | Progreso colectivo – Collective progress | Liderazgo bilingüe y bicultural – Bilingual and bicultural leadership | Liderazgo latino – Latino leadership | Mujeres latinas – Latina women | Filantropía – Philanthropy | Relaciones – Relationships | Impacto – Impact | Estrategia – Strategy | Experiencia vivida – Lived experience | Poder compartido – Shared power | Cambio sostenible – Sustainable change | Inspirar – Inspire | Asesorar – Advise | Conectar – Connect | Cultivar – Cultivate | Activar – Activate | Alinear – Align | Empoderar – Empower | Construir – Build | Fortalecer – Strengthen | Invertir – Invest | Movilizar – Mobilize | Transformar – Transform | Sostener – Sustain | Valores – Values | Planificación – Planning | Ecosistemas – Ecosystems | Desarrollo – Development | Capacidades – Capacity | Latinos – Latinos | Diáspora – Diaspora | Raíces – Roots | Ancestros – Ancestors | Tradición – Tradition | Responsabilidad – Responsibility | Riqueza – Wealth | Propósito – Purpose | Orgullo – Pride | Esperanza – Hope | Visión – Vision | Cuidado – Care | Valentía – Courage | Empoderamiento – Empowerment | Futuro – Future |
Herencia – Heritage | Cultura – Culture | Identidad – Identity | Pertenencia – Belonging | Sabiduría intergeneracional – Intergenerational wisdom | Legado – Legacy | Reciprocidad – Reciprocity | Dignidad – Dignity | Confianza – Trust | Solidaridad – Solidarity | Equidad – Equity | Justicia – Justice | Progreso colectivo – Collective progress | Liderazgo bilingüe y bicultural – Bilingual and bicultural leadership | Liderazgo latino – Latino leadership | Mujeres latinas – Latina women | Filantropía – Philanthropy | Relaciones – Relationships | Impacto – Impact | Estrategia – Strategy | Experiencia vivida – Lived experience | Poder compartido – Shared power | Cambio sostenible – Sustainable change | Inspirar – Inspire | Asesorar – Advise | Conectar – Connect | Cultivar – Cultivate | Activar – Activate | Alinear – Align | Empoderar – Empower | Construir – Build | Fortalecer – Strengthen | Invertir – Invest | Movilizar – Mobilize | Transformar – Transform | Sostener – Sustain | Valores – Values | Planificación – Planning | Ecosistemas – Ecosystems | Desarrollo – Development | Capacidades – Capacity | Latinos – Latinos | Diáspora – Diaspora | Raíces – Roots | Ancestros – Ancestors | Tradición – Tradition | Responsabilidad – Responsibility | Riqueza – Wealth | Propósito – Purpose | Orgullo – Pride | Esperanza – Hope | Visión – Vision | Cuidado – Care | Valentía – Courage | Empoderamiento – Empowerment | Futuro – Future |
FundRaiz is a bilingual, Latina-led philanthropic consultancy inspiring and advising Latino donors and changemakers. We help philanthropists connect their heritage, values, and lived experiences to strategic giving that builds legacy and long-term community impact.
Who we serve
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Individuals
We inspire and guide professionals and diaspora members to make meaningful contributions by helping them explore a full range of giving tools—from volunteering to donor-advised funds. We support donors in aligning their altruism with their long-term vision, cultural identity, and family goals, ensuring that every giving strategy reflects their values and creates lasting impact.
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Financial Advisors
We serve as an outsourced philanthropy strategy partner for advisors working with Latino clients. Through culturally informed frameworks, data-driven insights, and hands-on philanthropy planning, we help advisors confidently introduce and integrate giving into their clients’ financial and estate plans.
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Nonprofits
We support mission-driven organizations in building sustainable, relationship-centered fundraising strategies rooted in community and culture. Guided by proven frameworks, we help nonprofits deepen donor relationships, strengthen major and planned giving programs, and elevate stewardship practices. We ensure that fundraising efforts align with donor values.
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Foundations
We help donors and funding institutions bring clarity, purpose, and strategy to their philanthropic investments within the Latino Community. Drawing on best practices in charitable planning, donor motivation, and impact design, we guide funders in building authentic partnerships with both vulnerable and thriving communities. Our approach ensures that giving is intentional and community-centered.
Alejandra Brown
Founder
Alejandra is a philanthropic advisor, social entrepreneur, and partnership builder with more than 27 years of experience advancing social impact across Latin America, Europe, and the United States. Shaped by early experiences with natural disasters, political and economic instability, and social unrest, their life’s work is grounded in resilience, community, and generosity.
Mission-driven and people-centered, Alejandra has contributed to more than 140 initiatives worldwide—volunteering, fundraising, advising philanthropists, and building cross-sector coalitions that deliver culturally grounded, sustainable solutions. She has collaborated with governments, international institutions, foundations, nonprofits, and private-sector leaders, always with a focus on inclusive, community-centered impact.
