Philanthropy is about more than what we give.
It is also about what we carry forward.
Giving with purpose. Building stewardship.
We see family philanthropy as both a strategy for creating social impact and a practical way to develop stewardship across generations.
Through philanthropy, families can create meaningful opportunities to:
clarify shared values;
make thoughtful decisions about money;
research organizations and social issues;
practice due diligence and accountability;
discuss different perspectives;
involve younger generations;
preserve meaningful family stories and traditions;
strengthen relationships with communities that matter;
and define what legacy means beyond financial inheritance.
The goal is not simply to give more.
It is to give with greater clarity, purpose, and continuity.
OUR APPROACH
Culture matters.
No family arrives at philanthropy as a blank slate.
Our relationships with wealth and generosity can be shaped by family, culture, faith, migration, community, opportunity, hardship, and history.
That is why FundRaiz approaches each family with curiosity rather than assumptions.
Our work has particular depth in Latino and cross-cultural philanthropy.
For some families, generosity has long been expressed through relatives helping relatives, education, community institutions, faith, remittances, informal support, or connections to a country of origin.
As wealth grows, those traditions do not need to disappear.
They can become part of a more intentional family philanthropy strategy.
This cultural fluency is one of FundRaiz's strengths.
It is not a boundary around whom we serve.
FundRaiz welcomes individuals and families from every background who want their philanthropy to reflect who they are and what they hope to leave behind.
Alejandra Brown
Founder & Philanthropy Advisor
Alejandra’s approach is pragmatic and culturally informed, grounded in the principles of meaningful relationship-building that underpin effective philanthropy. Whether developing insights to guide strategic social investment or designing leadership programs for emerging changemakers and entrepreneurs, she brings both rigorous strategic thinking and hands-on experience to help donors make informed, lasting contributions.
In recognition of her leadership and commitment to social change, the World Economic Forum selected Alejandra to join the Global Shapers Community in 2012, where she went on to serve in multiple curatorship roles and now is part of the Alumni Community.
She holds a Master’s degree in International Affairs from American University, with a focus on Global Governance, Politics, and Security; a Master’s degree in Fundraising from Universidad Complutense de Madrid; and a Certificate Degree in Nonprofit Management and Leadership from ESADE Business School. She has also earned certificates in Corporate Social Responsibility (Universidad Americana, NI), Fundraising and Social Marketing (American College), Global Displacement and Migration (Georgetown University), and Leadership, Organizing, and Action (Harvard Kennedy School). She is currently pursuing the CAP® (Chartered Advisor in Philanthropy) designation from The American College of Financial Services.
Why FundRaiz?
Our role begins with your family's priorities—not a financial product or institution.
Independent
Strategic
Learn tools for organizing ideas, setting goals, and building consistent schedules. From brainstorming to publishing, this course helps turn scattered thoughts into a cohesive plan.
We consider not only where you give, but how philanthropy can involve and prepare future generations.
Family-centered
Impact-oriented
Philanthropy should ultimately create meaningful benefit beyond the family itself.
We recognize that family history, identity, and lived experience can matter in conversations about wealth and generosity.
Culturally informed