Raíces Profundas. Solid Finances. Philanthropy floreciendo.
FAMILY PHILANTHROPY & LEGACY ADVISORY
Strategic philanthropy for individuals and families who want their giving to reflect what they value—and the legacy they want to build.
FundRaiz is a Washington, DC-area boutique philanthropy advisory firm serving families, with distinctive expertise working with Latino and multicultural families.
Your giving should be as intentional as your wealth
You have worked hard to build financial security. You give generously. But generosity does not always come with a strategy—and wealth planning does not always answer the deeper questions families eventually face.
As wealth and generosity grow, families often begin asking bigger questions:
How much should we give?
What do we want our family to stand for?
Where can our resources make the greatest difference?
How can younger generations learn to make thoughtful decisions about money?
How do we involve our children in our philanthropic endeavors?
What parts of our family history and culture do we want to carry forward?
How can our giving create meaningful impact today and a legacy that lasts?
FundRaiz turns these questions into a practical philanthropy strategy grounded in your values, your family, and the impact you want to create.
What do you want to pass on?
Wealth
Resources that create opportunity.
Values
Principles that guide how those resources are used.
Roots
The experiences, relationships, traditions, and communities that shaped your family.
Responsibility
An understanding that wealth creates possibilities—not only for ourselves, but for others.
FundRaiz uses philanthropy to help families bring those conversations to life.
Every family brings a story to its philanthropy.
Our relationship with wealth is shaped by more than numbers.
Family history, culture, migration, faith, community, opportunity, and lived experience can all influence how we understand generosity, responsibility, and legacy.
FundRaiz brings particular experience working across cultures and countries, with distinctive expertise in Latino and internationally connected families.
For families whose stories span countries or generations, philanthropy can also provide a meaningful way to remain connected to communities, histories, and places that continue to matter.
We bring cultural fluency to these conversations without making assumptions about what any family should value, support, or believe.
Legacy is more than what you leave. It is what you teach.
Estate planning can determine where assets go.
Philanthropy can help families explore what those assets are for.
Done intentionally, family philanthropy creates opportunities to develop four things that matter long after a financial transaction is complete:
Stewardship
Help younger generations practice thoughtful decision-making, financial responsibility, due diligence, and accountability.
Family
Create a structured space to discuss priorities, navigate differences, make decisions together, and develop shared purpose.
Culture & Identity
Carry forward the stories, values, traditions, and experiences that shaped the family's understanding of success and generosity.
Impact
Turn private resources into meaningful change in the communities and causes your family chooses to support.
Find the right place to begin
Turn generosity into a strategy.
A comprehensive engagement for families ready to create a written philanthropy plan.
Together, we connect your values, giving priorities, financial considerations, family participation, decision-making, and desired impact into one practical roadmap.
Start with clarity.
A focused philanthropy strategy session for individuals and families who are generous but want greater direction.
Clarify what matters, how you want to give, and what you want your philanthropy to begin building.
Build a philanthropy practice that grows with your family.
Ongoing advisory for families who want a trusted thought partner as their philanthropy, wealth, family participation, and legacy evolve.
For Wealth Advisors
Help your clients answer a question their portfolio cannot.
What is our wealth for?
FundRaiz works alongside wealth advisors, estate-planning attorneys, accountants, and other professionals to help families address the human side of wealth:
values, philanthropy, family participation, next-generation stewardship, and legacy.
You remain the financial expert.
We bring philanthropy strategy, family facilitation, and social-impact expertise to complement the work you already do.
Philanthropy is personal. Your advisor should understand that
Alejandra Brown
Founder & philanthropy Advisor
Alejandra Brown brings more than 20 years of experience across philanthropy, fundraising, social impact, and cross-sector partnerships in the United States, Latin America, and Europe.
Across more than 150 initiatives, she has worked with donors, nonprofit leaders, institutions, communities, and partners seeking to turn resources into meaningful social impact.
Her approach to philanthropy is grounded in a simple idea:
Giving is most powerful when it connects what a family has built with what it believes, where it comes from, and what it hopes to leave behind.
Latina-American | World Economic Forum Global Shapers Alumna| 20+ years | 150+ initiatives |CAP® Candidate | International experience
What do you want your family to inherit beyond wealth?
You do not need all the answers before beginning.
You need a thoughtful place to start the conversation.
FundRaiz LLC donates 10% of profits to nonprofits advancing entrepreneurship, education, and environmental stewardship.